Monday, March 27, 2006

We're-good-because-we-make-them-look-bad ads

My high school had one--the tragically hip teacher who was determined to build his ego-infested popularity by putting down the other teachers. He left town under a cloud after sleeping with a 16-year-old flower child.

Some churches have them, too--the immature youth workers who are determined to build their popularity with the kids by putting down Sunday school: "This isn't stupid old Sunday school any more; this is cool youth group!"

And the mainline denominational community has one, too--the denomination that is determined to build its crumbling popularity with the nonchurched by putting down all the other churches with a bum rap.

Take a look at the United Church of Christ spots that are soon to hit your cable TV stations: on Windows Media, on Real Player, or on QuickTime.

The final voice-over claims: "The United Church of Christ. No matter who you are or where you are on life's journey, you are welcome here"--unlike all those other crummy old churches like the one we parodied in the ad.

Oh, just one more thing: "You are welcome here in the UCC, unless you happen to be one of those fundie types who carries a big, fat black Bible, worn from constant use. And also if you actually believe historic Christianity or belong to the Biblical Witness Fellowship. If so, prepare to eject, Buster!"


Blogger Andy said...

They haven't just set up a straw man. They've built a dread straw army, millions strong and bent on bloody conquest:

"Psst... I'll let you in on a secret. See all those other churches? Yeah, well, they'll never admit it, but they hate babies. If your kid cries, they usher you out the door. And I have it on good authority that they're run by lunatic homophobic racists who get their kicks by taunting the handicapped. Not to gossip or anything."

C'mon, guys. Just break out the brownshirts and get it over with. Show old Adolph in the pulpit. You're halfway there anyway.

The scary thing is that this is supposed to be part of a multi-year ad campaign. What do they do next? Accuse the "other churches" of torturing furry woodland creatures or listening in on your phone calls?

"God doesn't pull your fingernails out with pliers. Neither do we. The United Church of Christ."

7:57 AM, March 28, 2006  
Blogger Andy said...

By the way, it would be kind of interesting to know in what church that was filmed. If it wasn't a UCC congregation, are they mad?

8:00 AM, March 28, 2006  
Anonymous Anonymous said...

Andy's humor above just kills me....

Also, Don't forget how much our Louisville 'leaders' praised the witness of the UCC for their big anniversary awhile back! You could almost hear the longing in their words of high compliments for that apostate denomination: "I wish we could be as just and loving as the UCC! And who cares if they have chased off half of their members...that's the cost of justice!"
(But is this wish far from becoming reality?)

9:54 AM, March 29, 2006  

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